This means that marketing collateral for high-tech readers has to be restrained and logical while still being compelling. To an engineer, performance and value spring from architecture and technology. Unless your documentation ties your product's features to their technological wellsprings, it will seem like puffery. On the other hand, engineers enjoy a pitch based on device architecture, technology, or algorithms, and they appreciate clever and solidly crafted products.
We have been writing brochures, white papers, and benchmark reports for years, always keeping in mind what makes a high-tech audience stop reading and what makes them want to hear more. Our marketing collateral has covered EDA tools, RISC processors, graphics accelerators, and video coprocessors.